There are many articles about the importance of keywords in search engine optimization (SEO) and plenty of articles about how to find them. However, the simple system described below will help decide which keywords are really the most profitable, not just the highest paying clicks.

Highest Paying or Highest Volume Keywords?

For example, is a keyword worth $10 and with an average of 20,000 searches per month really worth more than a similar keyword worth just $2 a click but with 1.2 million searches? In terms of probability theory what is most important is the expectation value of each keyword. This expectation will be referred to as the Potential Earnings (PE).

Using Adwords Keywords Tool Data

Login to your Adwords account and locate the Keywords Tool. After setting the language and country input the target keywords. At this point the keywords tool generates a long list of keywords, their Cost Per Click (CPC) rate and various other columns depending on the default setup. The only columns really needed are the keywords themselves, the CPC and the average monthly traffic. All the other columns can be deleted. It is quicker to delete these columns now rather than later within a spreadsheet.

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