Youth groups, sports clubs, and other non-profit organizations (NPOs) generally rely on sponsorship funding to help meet budget requirements.

The City of Leduc, in Alberta, Canada developed an aggressive sponsorship campaign for their new multi-million dollar sports arena and activity center. This 300,000 square foot facility was fully subscribed, noted Taylor Stiles, Community Development Coordinator, Recreation for the City of Leduc, in a forum held November 3, 2011, for community groups.

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