Businesses make money in different ways. For example, a manufacturing business buys raw materials or components and transforms them into a product that delivers a unique value. A wholesaler, on the other hand, does not make anything but delivers value by providing distribution services to the manufacturer and a varied mix of merchandise to the retailer. Business models show how businesses create value for customers and generate revenue for themselves.

What is a Business Model?

A business model is a description that communicates the essence of:

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