In down markets, investors need to find a way to increase the value of their investment, while still maintain competitive rents. Many investors turn to reducing their costs by deferring or eliminating important maintenance items. During down times investors need to stay focused on the long-term and continue to perform maintenance capital expenditures at a minimum.

Maximize Revenues or Minimize Costs

Investors seek to maximize value in two ways, increasing rents and decreasing expenses. In down markets, they only have one tool available to them, decrease expenses. As investors seek to do this, many make the mistake of eliminating important maintenance capital expenditure items. Novice investors especially fall prey to this temptation.

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